About Infa Group

We have a proud past, and we’re committed to building an exciting future. These 4 Core Values guide our everyday actions as we move forward with our vision.


GSD. We Get Stuff Done. There's always a way and let's do it.
    One Team, One Goal. We are all in this together. Your opinion matters.
      Australian Family and Customer First. We care for your wellbeing and safety.
        Think Outside the Box. Find a way to work smarter, not harder, to deliver the most innovative solutions.


          Infa Group Brands

          Infasecure logo
          SecureSafe logo
          Grotime logo
          TikkTokk logo

          About InfaSecure

          We're a 4th generation, 100% Australian owned and operated family business. We're just like you - parents, grandparents, aunts, uncles, brothers and sisters. We want what is best for our own children, and that hard-wired protective nature drives everything we do.

          What We Do

          We create safe, stylish and affordable child restraints and nursery products. We offer expertly engineered, high quality products at realistic, affordable prices, so that all families can benefit from our unique solutions. We create and offer you the products that our own families use.

          We have the best team, and we develop and deploy the best technologies. We use the most prestigious 3rd party testing laboratories, and we have an innate understanding of what parents and carers need, because we’re parents too.

          Combined, we engineer the safest and most advanced child restraints and nursery products to keep your family secure and protected.


          What We Stand For

          We believe every child is entitled to safety and we strive to be the leader in our industry. We have a determination to educate our customers and the wider market about best practice and car safety for children.

          We are committed to open communication and being available to offer advice and answer questions for all parents and carers. We are dedicated to innovating, developing the best technology, and engineering and manufacturing the safest child restraints and nursery products to keep all children safe.


          Our Innovations

          We're constantly at the forefront of innovation, developing unique new ways to make parents' lives easier, and our precious children safer. Just some of our firsts include;

          • The first 0 to 4 compact convertible car seat in Australia.
          • The development of the top tether snap keeper clip.
          • The first revolving car seat in Australia.
          • The first pull-out bath change table solution in Australia.
          • The first 0 to 8 convertible car seat.
          • The first folding untethered booster.
          • The first Type G child restraint designed to harness children up to 8 years old.
          • The first Type A4/G child restraint, designed to offer extended rearward facing, and extended harness use in forward facing mode.

          Our world class research and development team have been at the forefront of car safety since 1977, with a combined 120 years experience in the design, development and testing of child restraints.

          We've also had a very significant influence on the Australian Standard.

          We pioneered the current methods of energy attenuation testing (testing typically used in bicycle and motorcycle helmet testing) as part of our ongoing product improvement and research and development programs, even though there was no requirement in the standard for such testing at that time. As a result, it's now a mandatory performance requirement for all child restraints certified to the Australian Standard.

          Our anti-submarining designs played a huge part in shifting the focus onto the critical feature of anti-submarining, which is now classed as one of the key performance requirements for all child restraints, and our Air Cocoon Technology manufacturing techniques have also helped usher in much more strict requirements for side impact protection.


          Our History

          We've changed a lot over the last 60 years, from children's wear wholesale in the 1950's, a retail baby store in Eastwood NSW in the late 1960's, baby furniture and pram wholesale in the 1970's, and Australian manufacture of tubular and vinyl baby products in the 1980's.

          In 1990, we started selling the Secure range of child restraints, bringing the first compact 0 to 4 convertible car seat to the Australian market. In addition to that, we developed the first multi-recline car seat for the Australian market.

          Infa Products and Secure' Child Restraints merged in 2007, becoming the single largest Australian owned and operated child restraint company in the country.

          Throughout our long history, one thing has remained consistent - providing parents with innovative, high quality, safe products at an affordable price.


          About SecureSafe

          At SecureSafe, we’re all about Safety, Quality, Comfort and Innovation.

          We utilise the highest quality Engineering, Manufacturing and Human Resources, to bring top tier safety to your travel experience.

          We are an Australian Family owned Business who have been in the Child Restraint & Child Safety industry for over 30 Years. Our products are designed to improve and nurture the lifestyle, comfort and safety of your child. 


          We are all about Quality

          We are unapologetically uncompromising on quality of materials, manufacturing and design.


          We are all about Safety

          Safety is the most important aspect for any product designed for children, and we make sure they are packed full of safety technologies.


          We are all about You

          SecureSafe is all about its users, we are always striving to improve our products and experiences for the user.


          SecureSafe is available exclusively at Baby Bunting. Click here for more information

          About Grotime

          At Grotime, we’re all about quality.
          Quality design, quality materials and quality production. We understand the needs of today’s parents and design our furniture to complement contemporary homes and modern families. Whether it’s a convertible cot to grow with your child, or a compact cot for apartment dwellers, we’ve got you covered. We also have a strong link to our heritage, and our brand represents the youthful, urban outdoorsy culture of Australia.
          Uncompromising craftsmanship and modern styling, through inspirational and bold design choices.


          Sleeping baby
          We prioritise a good night’s sleep by creating safe and comfortable sleep environments for your children - if Baby sleeps well, so do you.
          • Cots that conform to the strict Australian standard.
          • Firm, supportive mattresses that are just what babies and children need for a safe and comfortable night’s sleep.
          • Intuitive light and sound technology for minimal disturbance during the night.


          Smiling girl

          Our products are designed for real nurseries, for real children, and real parents. We don’t design around how it will look in a shop or showroom; we’re parents, aunts, uncles, brothers and sisters so we get it.
          • easy to assemble.
          • ergonomic and intuitive design.


          Boy in field
          Our designs are inspired by Europe, and we pay close attention to the Milan and Scandinavian furniture shows.
          We adapt these styles to the Australian market - our products are unique and designed by Australians for Australians, and suit a range of budgets.
          New Zealand
          We source our wood from sustainable pine forests in New Zealand - we believe in sourcing the best materials with minimal impact to our planet.
          Our factory manager in China is a fine craftsman with over twenty years experience overseeing the manufacturing of timber cots. We have a dedicated and closed factory in China which means that only Grotime cots are made there and that we can control the quality from start to finish.

          About TikkTokk

          In 2001 entrepreneur Kevin Ferreira, followed his dream to create this children’s company that would provide the best and most exciting children’s home and educational furniture and utilities.

          From humble beginnings in a home office, the company entered the educational furniture industry in 2001, quickly developing a reputation for design and quality, delivering products at highly competitive prices. The company grew into a strong and trusted brand becoming a market leader in various products especially wooden tables & chairs, easels and playpens. Designs were copied and competitors rose to try cash in on the success of the company and its key products.

          At the end of 2008, Kevin took a 3 year hiatus from trading and sold off the primary business to a local company. During this time, toward the end of his contractual restraint period, Kevin researched increased production and safety standards, new designs and concepts, increased aesthetic appeal and designed a brand new range of products that completely changed the face of local production standards. During his hiatus, the questions he sought to answer were:

          – How do I provide higher levels of safety?
          – How do I create more fashionable and modern items?
          – How do I ensure the customer always comes first with price and quality?
          – How do I ensure that the items are so unique that no other competitor has anything close to our range?

          The result of asking these questions is the new improved brand, TikkTokk.

          From 2001, TikkTokk continues in the company tradition of exceptional quality but takes the innovative designs and safety standards to a much higher level representing an enormous leap forward in children’s home and educational furniture and accessories. This is an evolution in design and quality, where all previous designs have been significantly enhanced, new designs/ranges added, manufacture processes refined, value increased and service levels raised.

          Drawing on thirteen years of experience, Kevin recreated the company from the bottom up. Redesigning and reworking every single stock item and then adding significantly to the product range.