About Infa Group
We have a proud past, and we’re committed to building an exciting future. These 4 Core Values guide our everyday actions as we move forward with our vision.
GOAT
GSD. We Get Stuff Done. There's always a way and let's do it.
Infa Group Brands




About InfaSecure
We're a 4th generation, 100% Australian owned and operated family business. We're just like you - parents, grandparents, aunts, uncles, brothers and sisters. We want what is best for our own children, and that hard-wired protective nature drives everything we do.
What We Do
We create safe, stylish and affordable child restraints and nursery products. We offer expertly engineered, high quality products at realistic, affordable prices, so that all families can benefit from our unique solutions. We create and offer you the products that our own families use.
We have the best team, and we develop and deploy the best technologies. We use the most prestigious 3rd party testing laboratories, and we have an innate understanding of what parents and carers need, because we’re parents too.
Combined, we engineer the safest and most advanced child restraints and nursery products to keep your family secure and protected.
What We Stand For
We believe every child is entitled to safety and we strive to be the leader in our industry. We have a determination to educate our customers and the wider market about best practice and car safety for children.
We are committed to open communication and being available to offer advice and answer questions for all parents and carers. We are dedicated to innovating, developing the best technology, and engineering and manufacturing the safest child restraints and nursery products to keep all children safe.
Our Innovations
We're constantly at the forefront of innovation, developing unique new ways to make parents' lives easier, and our precious children safer. Just some of our firsts include;
- The first 0 to 4 compact convertible car seat in Australia.
- The development of the top tether snap keeper clip.
- The first revolving car seat in Australia.
- The first pull-out bath change table solution in Australia.
- The first 0 to 8 convertible car seat.
- The first folding untethered booster.
- The first Type G child restraint designed to harness children up to 8 years old.
- The first Type A4/G child restraint, designed to offer extended rearward facing, and extended harness use in forward facing mode.
Our world class research and development team have been at the forefront of car safety since 1977, with a combined 120 years experience in the design, development and testing of child restraints.
We've also had a very significant influence on the Australian Standard.
We pioneered the current methods of energy attenuation testing (testing typically used in bicycle and motorcycle helmet testing) as part of our ongoing product improvement and research and development programs, even though there was no requirement in the standard for such testing at that time. As a result, it's now a mandatory performance requirement for all child restraints certified to the Australian Standard.
Our anti-submarining designs played a huge part in shifting the focus onto the critical feature of anti-submarining, which is now classed as one of the key performance requirements for all child restraints, and our Air Cocoon Technology manufacturing techniques have also helped usher in much more strict requirements for side impact protection.

Our History
We've changed a lot over the last 60 years, from children's wear wholesale in the 1950's, a retail baby store in Eastwood NSW in the late 1960's, baby furniture and pram wholesale in the 1970's, and Australian manufacture of tubular and vinyl baby products in the 1980's.
In 1990, we started selling the Secure range of child restraints, bringing the first compact 0 to 4 convertible car seat to the Australian market. In addition to that, we developed the first multi-recline car seat for the Australian market.
Infa Products and Secure' Child Restraints merged in 2007, becoming the single largest Australian owned and operated child restraint company in the country.
Throughout our long history, one thing has remained consistent - providing parents with innovative, high quality, safe products at an affordable price.

About SecureSafe
At SecureSafe, we’re all about Safety, Quality, Comfort and Innovation.
We utilise the highest quality Engineering, Manufacturing and Human Resources, to bring top tier safety to your travel experience.
We are an Australian Family owned Business who have been in the Child Restraint & Child Safety industry for over 30 Years. Our products are designed to improve and nurture the lifestyle, comfort and safety of your child.
We are all about Quality
We are unapologetically uncompromising on quality of materials, manufacturing and design.

We are all about Safety
Safety is the most important aspect for any product designed for children, and we make sure they are packed full of safety technologies.
We are all about You
SecureSafe is all about its users, we are always striving to improve our products and experiences for the user.
SecureSafe is available exclusively at Baby Bunting. Click here for more information
About Grotime

• Firm, supportive mattresses that are just what babies and children need for a safe and comfortable night’s sleep.
• Intuitive light and sound technology for minimal disturbance during the night.

DESIGN
• easy to assemble.
• ergonomic and intuitive design.

About TikkTokk
In 2001 entrepreneur Kevin Ferreira, followed his dream to create this children’s company that would provide the best and most exciting children’s home and educational furniture and utilities.
From humble beginnings in a home office, the company entered the educational furniture industry in 2001, quickly developing a reputation for design and quality, delivering products at highly competitive prices. The company grew into a strong and trusted brand becoming a market leader in various products especially wooden tables & chairs, easels and playpens. Designs were copied and competitors rose to try cash in on the success of the company and its key products.
At the end of 2008, Kevin took a 3 year hiatus from trading and sold off the primary business to a local company. During this time, toward the end of his contractual restraint period, Kevin researched increased production and safety standards, new designs and concepts, increased aesthetic appeal and designed a brand new range of products that completely changed the face of local production standards. During his hiatus, the questions he sought to answer were:
– How do I provide higher levels of safety?
– How do I create more fashionable and modern items?
– How do I ensure the customer always comes first with price and quality?
– How do I ensure that the items are so unique that no other competitor has anything close to our range?
The result of asking these questions is the new improved brand, TikkTokk.
From 2001, TikkTokk continues in the company tradition of exceptional quality but takes the innovative designs and safety standards to a much higher level representing an enormous leap forward in children’s home and educational furniture and accessories. This is an evolution in design and quality, where all previous designs have been significantly enhanced, new designs/ranges added, manufacture processes refined, value increased and service levels raised.
Drawing on thirteen years of experience, Kevin recreated the company from the bottom up. Redesigning and reworking every single stock item and then adding significantly to the product range.