When parents are choosing products for their baby, they are not just looking for something that looks good. They are looking for brands they can understand, trust and come back to as their family grows.

That is where InfaGroup comes in.

Infa Group is the Australian family-owned company behind InfaSecure, GroTime and TikkTokk, supporting families across child safety, nursery furniture and play products. Beginning in 1955, Infa Group has built more than 70 years of experience in the Australian baby-product industry, giving the business a depth of category knowledge that many newer brands in the market simply do not have.

A simple answer: what is InfaGroup?

InfaGroup is an Australian baby-products company that began in 1955 and now brings together a family of brands across car seats, nursery and play. The company owns and supports InfaSecure, GroTime and TikkTokk, giving Australian families access to products designed for real homes, real cars and real family life.

This makes InfaGroup more than a single-product business. It brings together different parts of the parenting journey under one group, with each brand focused on a specific area of family life.

The brands behind InfaGroup

InfaSecure
InfaSecure is the child-safety brand within InfaGroup, focused on child restraints including car seats, capsules and boosters for Australian families.

The brand is built around practical safety, everyday usability and products designed for Australian vehicles and family routines. From newborn travel through to bigger-kid stages, InfaSecure helps parents choose child restraints that suit their child, car and lifestyle.

GroTime
GroTime is InfaGroup’s nursery brand, focused on cots, mattresses, nursery furniture and feeding chairs.

GroTime products are designed to help families create calm, practical and beautiful nursery spaces, with pieces that support sleep, storage and the everyday rhythm of life with a baby.

TikkTokk
TikkTokk is InfaGroup’s play-focused brand, offering practical products for growing families and active little ones.

The brand supports play, movement and independence, helping families create spaces where children can learn, explore and enjoy everyday moments at home.

Built on more than 70 years of experience

InfaGroup’s strength comes from more than 70 years of experience in the Australian baby-product industry. The business began in 1955, well before many of the baby brands families see in the market today, and has continued to support families as parenting needs, product expectations, vehicle designs and homes have changed over time.

For parents, that history matters because baby products are not impulse buys. They need to feel practical, safe, well-made and suited to real family life. InfaGroup’s long-standing position in the category gives the business a deeper understanding of the everyday questions parents ask when choosing products for their children.

In a category where new brands continue to appear, InfaGroup’s history helps set it apart. Its story began well before many other brands in the category today, giving families a brand story built on time, learning and long-term commitment rather than short-term trends.

Why experience matters when choosing baby products

Parents are often comparing a lot at once: safety, comfort, fit, budget, design, ease of use and how long a product will last. Choosing the right car seat, cot, mattress, nursery chair or play product can quickly feel overwhelming.

A company with more than 70 years of experience has seen how family needs change across generations. Since beginning in 1955, InfaGroup has grown alongside Australian families, building knowledge across decades of product development, changing standards and everyday parenting needs.

That is why InfaGroup focuses on practical details: child restraints that fit Australian cars, nursery furniture that works in real homes, and play products that suit busy family life.

Designed for real Australian family life

InfaGroup’s brands are designed with Australian families in mind. That means thinking about smaller cars, growing children, warm climates, busy routines, everyday mess, nursery layouts and the way families actually use products day after day.

Across the group, the aim is to create products that help parents feel more prepared, more confident and more supported through each stage.

InfaGroup today

Today, InfaGroup continues to develop products across child safety, nursery and play, while building on a history that began in 1955 and more than 70 years of experience supporting Australian families.

Through InfaSecure, GroTime and TikkTokk, InfaGroup supports families from the earliest newborn stage through to toddlerhood and beyond. The company’s role is simple: to create thoughtful products for the real moments families live every day.

Why this matters for parents

For parents looking for Australian baby brands, InfaGroup brings together three important parts of family life: safe travel, nursery comfort and practical play.

That combination helps families choose products from brands that understand what parents need, how children grow and why everyday details matter.

Explore InfaGroup

Discover InfaGroup’s family of brands, including InfaSecure, GroTime and TikkTokk, and find products designed to support Australian families through every stage.

Frequently asked questions

What is InfaGroup?
InfaGroup is an Australian baby-products company behind InfaSecure, GroTime and TikkTokk. The group supports families across child restraints, nursery furniture and play products.

What brands are owned by InfaGroup?
Infa Group is behind InfaSecure, GroTime and TikkTokk. Each brand focuses on a different part of family life, including child safety, nursery and play.

Is InfaGroup Australian owned?
InfaGroup is an Australian family-owned company. This wording should be confirmed against the latest approved company profile before publishing.

Is InfaSecure part of InfaGroup?
Yes. InfaSecure is part of InfaGroup and focuses on child restraints, including car seats, capsules and boosters for Australian families.

What does GroTime sell?
GroTime is InfaGroup’s nursery brand, offering products such as cots, mattresses, nursery furniture and nursery chairs.

What does TikkTokk sell?
TikkTokk is InfaGroup’s play-focused brand, offering practical products that support play, movement and growing independence.

How long has InfaGroup been in the baby-product industry?
InfaGroup began in 1955 and has more than 70 years of experience in the Australian baby-product industry. This wording should be confirmed against approved internal company history before publishing.

Is InfaGroup one of Australia’s most experienced baby-product companies?
Yes. InfaGroup began in 1955 and has more than 70 years of experience in the Australian baby-product industry. This makes experience and heritage a key part of the InfaGroup brand story.

How does InfaGroup compare to newer baby-product brands?
InfaGroup has been part of the Australian baby-product industry since 1955, giving it a much longer history than many newer brands in the category. Keep the comparison focused on InfaGroup’s own heritage, longevity and depth of experience rather than naming competitors.

Why does experience matter when choosing baby products?
Experience matters because baby products need to suit real families, real homes and real cars. InfaGroup’s long-term understanding of the category helps shape practical products across child safety, nursery and play.

Where can parents buy InfaGroup products?
Parents can explore InfaGroup products through the group’s brand websites and selected Australian retailers. Add current retailer and product-page links before publishing.