Infa Group launches The Jiffle® wagon in Australia & New Zealand

Infa Group is proud to announce the signed distribution for the new Dutch brand The Jiffle® in Australia and New Zealand territories. Launching in June 2023, The Jiffle® is focused on bringing innovation to today’s parents and is designed for more. More to learn, more to love, and more to carry. The Jiffle® is made for your more.

The award winning The Jiffle® wagon is the first 6 in 1 stroller on the market. It grows with you and your family. Designed for long term use, the innovative and unique design of The Jiffle® wagon provides options to move between a capsule, bassinet, stroller seat, a duo, a ride on board and a wagon cart. No surprise that The Jiffle® won the 2022 Baby Innovation Award at the international fair Kind und Jugend as well as the 2023 Dutch Baby Innovation Award.

The Dutch designer Olaf Jansen founded The Jiffle® and designed The Jiffle® wagon after becoming a parent himself, he realised that there is so much more to explore with the kids but also so much more to carry. The Jiffle® wagon has a big storage area and can carry up to 57kg of weight (kids included). With numerous folding combinations, The Jiffle® wagon is designed to work around you. We know parents never have an empty stroller and The Jiffle® wagon can be loaded into your car as one full cart, without needing to be unloaded or it can fold fast and flat when empty. It can even be folded in ultra compact mode with wheels inside, to suit even the smallest of vehicles.

The seat of The Jiffle® wagon can be reversed, allowing the child to look at the parent or explore the world around them. With the seat positioned forward facing, it can be combined using the DUO & Cart seat accessory, so you can also have a duo wagon function. Should you have a third child? No problem! The Jiffle® offers a unique integrated ride-along board that you easily slide in and out, you can easily lift a child along, which comes as standard with The Jiffle® and not as an extra accessory.

The Jiffle® features a bassinet which offers extra ventilation on the sides that can be adjusted to the childs’ needs. The ventilation in the bassinet can be easily opened for warmer days and closed as the temperature changes, keeping your child comfortable. When you enjoy a drink at a restaurant, the baby can see you through the open side and vice versa.

Safety comes first with The Jiffle®. The stroller is equipped with a 5-point safety harness and a sturdy bumper bar to ensure your child is always safe. In addition, the stroller is equipped with incredible under seat suspension, so The Jiffle® wagon can be driven comfortably and safely over uneven terrain. The Jiffle® wagon is also equipped with incredible product features, such as the extra-long sun canopy with ventilation to protect your child from the sun but still get enough air in the stroller, the seat is instantly a summer seat as soon as you take out the insert and has a footmuff in two parts.

The Jiffle® wagon is compatible with a variety of Infant Capsules including the InfaSecure Adapt More and SecureSafe Embrace capsule for easy transition from the car to stroller with ease.

The Jiffle® wagon is designed for more. Once your child has outgrown the seat, the base of The Jiffle® wagon can be used as a wagon cart for everyday no matter what the adventure; From the beach to the park and home again.

The Jiffle® wagon is available in 3 colours; Black, Pine and Clay and can be expanded with various accessories, such as the raincover, insect net, footmuff and Duo & Cart seat.

Matthew Horsfall, CEO of Infa Group, says, "We are excited to expand our family of brands to include The Jiffle®. Through Infa Group’s proud history of bringing innovation to market, The Jiffle® offers parents a stroller designed to adapt to their everyday life, offering unparalleled innovation, value, and longevity for today’s consumer.”

The Jiffle® wagon will be available for pre order via and from May 2023 and is set to hit the shelves of Australian & New Zealand retailers from June 2023.

Consumers can experience The Jiffle® wagon first hand at the New Zealand at the Baby Expo’s from May 2023, Auckland Baby Show in August 2023 and in Australia at The Pregnancy Babies & Children's Expo’s in Sydney, Melbourne and Brisbane from June 2023.

About Infa Group

Infa Group is a 4th generation family, Australian owned and operated company with over 65 years’ experience in juvenile products. We are the market leader in Australia and New Zealand driven by a passionate team of designers, engineers, manufacturers, sales, and marketing experts. Our mission is to create a real difference for our customers through developing safe, stylish, and affordable Child Restraints and Nursery Products. Our brands include InfaSecure, SecureSafe, Grotime, TikkTokk and Leclerc Baby.

About The Jiffle®

You were born to be more. You know it. You live it. Where some see rules, you see space. A new tomorrow to invent and ace. We believe a life with kids is a life with more. More to learn, more to love and more to carry. The Jiffle wagon is made for your more. Created to last long after your today. Your best memories? They are just about to start! This is who we are, The Jiffle is a young Dutch stroller brand rapidly expending its global distribution network.

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