70 Years of Infa Group: From 1955 to Today

70 Years of Infa Group: From 1955 to Today

Discover the story of InfaGroup, the Australian family-owned company that has supported families through child safety, nursery, play and everyday life since 1955.

70 Years of Infa Group: From 1955 to Today

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For more than 70 years, InfaGroup has been part of Australian family life.

What began in 1955 has grown into an Australian family-owned business spanning child restraints, nursery furniture, play products and everyday essentials for growing families.

While products, technology and family life have changed considerably over seven decades, the purpose behind InfaGroup has remained consistent: creating practical products that support families through the moments that matter.

Where Our Story Began

The InfaGroup story began in 1955, long before many of the baby products and safety features parents now rely on existed.

Over the decades, the needs of Australian families continued to change. Vehicles became different, homes evolved, safety requirements advanced and parents began expecting more from the products they brought into their lives.

InfaGroup evolved alongside them.

That long history has helped build a deep understanding of the baby-product industry and the everyday challenges families face from preparing a nursery and bringing a newborn home to navigating childhood’s many changing stages.

Growing With Australian Families

For InfaGroup, growth has never simply meant introducing more products.

It has meant listening to families, responding to changing needs and continuing to improve the way products are designed, tested and used.

Over the years, InfaGroup has expanded across several important areas of family life, bringing together brands that support safety, sleep, play, travel and everyday routines.

Each brand has its own identity, but they share the experience, knowledge and family-focused values built by InfaGroup since 1955.

InfaSecure: Supporting Safer Family Travel

InfaSecure represents InfaGroup’s commitment to child-restraint design and safer family travel.

The brand has grown alongside generations of Australian families, developing child restraints designed for Australian vehicles, lifestyles and safety requirements.

As technology has advanced, InfaSecure has continued to explore new ways to balance protection, usability, comfort and vehicle fit.

From compact designs and adjustable harness systems to advanced impact-protection materials, each development reflects a simple belief: a child restraint must work as part of real family life.

GroTime: Creating Spaces for Growing Families

GroTime extends the InfaGroup story into the nursery.

Its cots, mattresses, storage and nursery furniture are designed to help families create spaces that are safe, practical and made to grow with their child.

Over time, nurseries have become more than rooms filled with baby furniture. Parents now look for considered designs that suit their homes, support everyday routines and continue to be useful as their child grows.

GroTime brings together this need for functionality with timeless design, helping families create nurseries for both the early days and the years that follow.

TikkTokk: Making Room for Play

Play has always been an important part of childhood.

Through TikkTokk, InfaGroup has supported children as they learn, create, explore and develop their independence.

From playpens and activity products to tables, chairs and easels, the range has been created around the everyday moments that help imaginations grow.

It represents another part of InfaGroup’s wider purpose: supporting families beyond a single product, age or stage.

Bringing Trusted Brands to Australian Families

InfaGroup’s story also includes working with brands from around the world to make innovative family products more accessible to Australian parents.

Today, the wider InfaGroup range includes travel and mealtime products from brands such as The Jiffle, Leclercbaby and AK.

These partnerships have allowed InfaGroup to continue expanding its offering while remaining focused on products that provide genuine value to families.

More Than Seven Decades of Experience

Seventy years in the baby-product industry brings more than history. It brings perspective.

InfaGroup has seen products, standards, technology and parenting needs evolve across generations. That experience influences how the business approaches product development, customer support and the responsibility that comes with creating products for children.

It also means understanding that families need more than impressive features. They need products that are straightforward to use, appropriate for their needs and supported by clear information.

Still Family-Owned. Still Moving Forward.

Although much has changed since 1955, InfaGroup remains proudly Australian and family-owned.

The business continues to develop and support products for modern family life while drawing on more than seven decades of industry experience.

Looking ahead, InfaGroup’s focus is on continuing to learn, improve and innovate across child safety, nursery, play, travel and everyday family products.

Because generations may change, but the importance of helping families feel informed, supported and confident never does.

From Our Family to Yours

From the first journey home to setting up the nursery and making room for play, InfaGroup is proud to have supported Australian families for more than 70 years.

Our story began in 1955 and we are excited to continue building what comes next.

Explore the brands and products behind InfaGroup and discover how we support families through every stage.

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